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Digital Marketing quiz
Game Code: 1570144
English
20
Public
Intro test for digital marketing students
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Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
15
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
True.
False.
25
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
True.
False.
15
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
True
False
10
Email marketing is a type of indirect mail marketing.
True
False
15
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
False
True
20
Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
10
In digital marketing, "ROI" stands for "Return on Investment."
True
False
5
Which social media platform has the most monthly active users as of 2022?
Facebook
Tik Tok
Instagram
15
Which of the following is NOT a type of paid advertising on Facebook?
Boosted Posts
Messenger Ads
Facebook marketplace ads
10
Which of the following is a popular tool used for keyword research in SEO?
SEMRush
Hootsuite
Google Analytics
20
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
1%
3%
5%
25
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
confirmation emails
newsletter emails
promotion emails
15
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Click-per-view rate.
Bounce rate.
Conversion rate.
15
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
oboarding campaign
drip campaign
promotion campaign
10
Which of the following is NOT a factor that can affect website loading speed?
image size
font size
video size
15
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