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Global markets

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  • Game Code: 1566609
  •  English    7     Public
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  •   Study   Slideshow
  • Why did Volvo and Starbucks make changes for the Chinese market?
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  • What special features would you most like to have in a car?
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  • How important is cultural sensitivity when adapting a brand to a new market?
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  • What are some potential risks of not adapting a brand to local tastes?
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  • How could Starbucks grow their coffee market in China?
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  • Why it is important to adapting a brand to a local taste?
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  • Do you know some examples of international brands which adapted to the Colombian taste?
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