A collection of badly-edited holiday photos on a woman's social media account were so poor that they went viral.
Her pretty poor efforts to deceive her friends led to a new hastag going viral.
Born was hoping to demonstrate how far we are using social media to manipulate the image of ourselves that we share with the world.
Photos of bloggers are carefully constructed to destroy reality, creating unrealistic expectations.
We are more likely to choose to have an experience, such as attending a party, because we feel that it will produce a positive image online.
The use of photos with location data made the vacations seem convincing, but the captions beneath told another story, making it clear that the holiday was fake.
It is clear that when it comes to social media, it's becoming increasingly difficult to believe what we see.
We were outside Mumbai, far from the crowded landmarks of the bustling city, staying in a beach in the fishing village of Mandrem.
Spreading out before us were five kilometres of deserted beaches, just empty sands, a few crabs and a green frog that lived in our toilet.
On the first night, we caught sight of an eagle drifting in on the wind currents from distant lands, miles away
On our trek among the sand dunes, close to the shore, we saw a turtle nest with rope around it to keep visitors away
