A catchy phrase used to sell. Can include a logo or jingle to create brand identification.
Slogan
15
This involves an expert opinion such as a doctor, dentist, etc.
Authority Figure
15
This is from an end user who endorses the product. This can be from a celebrity or an expert such as a doctor or a satisfied customer.
Testimonial
15
Only telling a portion of the truth. Stacking the deck in your favour.
Card Stacking
15
Pathos - appeal to fear, happiness, need to belong and so on
Emotional Appeal / Appeal
15
Stirs everyone to join the in crowd. Everyone is doing it so you should too. Advertisers do this cleverly as people like to think of themselves as individuals
Bandwagon
15
What technique is this?
Facts & Figures
15
What technique is this?
Repetition
15
The use of appealing but vague words and images to create a strong emotional response.
Glittering Generalities
15
Czrtoons which criticize social deficits and form specific images in the minds of the audience.
Political Cartoons
15
By comparing a complex issue or situation with a more familiar one, cartoonists use this technique to help their readers see it in a different light.
Analogy
15
Cartoonists often _______ objects or people to make it clear exactly what they stand for.
label
15
Any characteristics within a political cartoon which seem overdone or overblown.
Exaggeration
15
The difference between the way things are and the way things should be, or the way things are expected to be.