These are all types of Direct Response Media, except: A. Direct Mail B. Telemarketing C. Interactive TV D. Advertising
D- Advertising
Oops!
Check
Okay!
Check
eraser
Reset score!
Oops!
seesaw
Swap points!
Okay!
rocket
Go to first place!
Okay!
thief
Give points!
5
10
15
20
25
15
List two (2) factors that have increased attractiveness to direct marketing
1. Consumer credit cards. 2. The changing structure of American society and the market. 3. Technological advances. 4. Miscellaneous factors.
Oops!
Check
Okay!
Check
15
What is the one- step approach?
In the one-step approach, the medium is used directly to obtain an order.
Oops!
Check
Okay!
Check
15
How has Direct marketing been combined with Public Relations?
1. Private companies solicit funds by using telemarketing 2. Companies include toll-free numbers or website URLs in ads
Oops!
Check
Okay!
Check
15
What is Direct Marketing?
The Direct Marketing Association (DMA) defines direct marketing as an interactive system of marketing which uses one or more advertising media to effect a measu
Oops!
Check
Okay!
Check
15
What are the approaches used in direct marketing?
1. One- Step Approach 2. Two- step approach
Oops!
Check
Okay!
Check
15
TRUE/FALSE: All direct marketing techniques seeks a behavioural response?
False
Oops!
Check
Okay!
Check
seesaw
Swap points!
Oops!
rocket
Go to first place!
Okay!
shark
Other team loses 20 points!
Okay!
baam
Lose 10 points!
Oops!
15
What are the two (2) types of personal selling methods used in direct marketing?
1. Telemarketing 2. Direct selling
Oops!
Check
Okay!
Check
heart
Other team wins 25 points!
Oops!
seesaw
Swap points!
Okay!
shark
Other team loses 25 points!
Okay!
banana
Go to last place!
Oops!
15
TRUE/FALSE: All the following are forms of direct selling: 1. Repetitive person-to-person selling 2. Nonrepetitive person-to-person selling 3. Party Plans
True
Oops!
Check
Okay!
Check
15
List two (2) disadvantages of using direct marketing:
1. Personalization 2. Costs 3.Timing
Oops!
Check
Okay!
Check
15
State two (2) main advantages of direct marketing:
1. Accuracy Dependent 2. Image Factors 3. Do Not Call List