Turley and Milliman grouped atmosphere variables into five categories. Name three.
External variables, general interior variables, layout and design, point of purchase and decoration, human
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15
What is a cognitive map?
internal representation of an external graphical reality - mental map of physical environment
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What is reciprocal inhibition?
impossibility of feeling two strong and opposing emotions simultaneously
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15
What support is their for typical antipsychotic drugs working?
Davis et al. review of 29 studies, 55% relapse for patients on placebo vs. 19% on neuroleptics. Sampath et al. 75% relapse on placebo, 33% on neuroleptics
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10
What is a heurisitc?
Mental shortcut that helps us make decisions
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5
What items were used in Hall et al.'s research into choice blindness?
Tea and jam
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What was concluded to be the best store interior layout for grocery stores (Vrechopolous et al., 2004)?
grid layout as easiest to use
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Name two strategies that are used within cognitive restructuring
socratic questioning, thought recording, guided imagery
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10
In what type of store would crowding not be related to customer satisfaction?
Discount store
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What can be concluded about background noise and food perception?
background sound unrelated to food diminishes gustatory food properties saltiness, sweetness but enhances crunchiness
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5
If a restaurant owner wants certain items to be ordered more often, where should they be placed on a menu?
At the beginning or end (primacy and recency effect)
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5
In the research by Robson et al. (2011) into space at restaurant tables, what was the sample?
over 1000 American participants
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5
Suggest one behavioural category that might be included in a structured observation on schizophrenic patients
Any symptoms, must be clearly defined and unambiguous