internal representation of an external graphical reality - mental map of physical environment
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15
What was concluded to be the best store interior layout for grocery stores (Vrechopolous et al., 2004)?
grid layout as easiest to use
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15
What are the two ways of responding to the atmosphere of a retail environment?
Approach (positive responses) or avoidance (negative responses)
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15
What can be concluded about background noise and food perception?
background sound unrelated to food diminishes gustatory food properties saltiness, sweetness but enhances crunchiness
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baam
Lose 15 points!
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shark
Other team loses 20 points!
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shark
Other team loses 10 points!
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banana
Go to last place!
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15
What is the pleasure-arousal model?
Mood is a mediating factor between environmental cues and behabiour
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eraser
Reset score!
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fairy
Take points!
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rocket
Go to first place!
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thief
Give points!
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10
In what type of store would crowding not be related to customer satisfaction?
Discount store
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seesaw
Swap points!
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star
Double points!
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fairy
Take points!
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thief
Give points!
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banana
Go to last place!
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magnet
Take 20 points!
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rocket
Go to first place!
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lifesaver
Give 20 points!
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10
In Wansink et al. (2005) reasearch into sensory perception and food name, what was the descriptive name given to 'Seafood Fillet'?
Succulent Italian Seafood Filet
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15
What was the aim of North et al. (2003)?
To investigate the effect of musical style on the amount of money customers spent in a restaurant
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15
What did Seligman do in his research into learned helplessness and attributional style? (Not the dog one)
39 patients unipolar/12 bipolar during depressive episode. Completed BDI then attributional style questionnaire with 12 hypothetical good and bad events.
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15
What did Grant et al. investigate in terms of the biochemical treatment of ICDs?
wanted to establish whether a family history of alcoholism and stronger urges to gamble would be associated with positive PG treatment outcome with opiates
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15
How effective is cognitive restructuring?
Able to reduce symptoms in patients where antidepressants have not been effective (Wiles et al. 2012), any other relevant answer
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5
Name two common menu mistakes
hard to read, overemphasising price, monotonous design, poor use of space, incongruent, too big