Team 1
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Team 2
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Teams
Name
Score
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15
×
How much people are aware of the brand
Brand awareness
Oops!
Check
Okay!
Check
15
×
When people buy a brand again and again
Brand loyalty
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Check
Okay!
Check
15
×
The promotion of a particular product or company by means of advertising and distinctive design
Branding
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Check
Okay!
Check
×
lifesaver
Give 25 points!
Oops!
×
shark
Other team loses 10 points!
Okay!
×
gift
Win 10 points!
Okay!
×
baam
Lose 10 points!
Oops!
15
×
When a product doesn't fit the company's brand
Off-brand
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Check
Okay!
Check
15
×
Visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds
Brand image
Oops!
Check
Okay!
Check
×
heart
Other team wins 10 points!
Oops!
×
star
Double points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
Value (monetary or not) that a brand adds to a product or service
Brand equity
Oops!
Check
Okay!
Check
15
×
What a brand is called
Brand name
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Check
Okay!
Check
15
×
When a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.
Brand extension
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Check
Okay!
Check
×
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