Visibility. Improving our online visibility through targeted SEO (search engine optimisation) strategies and
digital advertising campaigns has significantly increased our brand
awareness and customer engagement across various platforms.
Often used in marketing to describe how popular a product/ company is. Businesses want visibility to increase sales and develop a good reputation.
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15
Herding cats. Coordinating the project with multiple stakeholders felt like herding cats, as each department had its own priorities and timelines, requiring careful communication and coordination to keep everyone aligned and on track.
Cats canโt be herded into a unified group. Used when someone is managing an uncooperative and independent group of
people.
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Pain point. Identifying the key pain points in the user experience journey allowed
us to prioritize enhancements that address customer frustrations and
ultimately improve retention and loyalty.
A "pain point" is a problem that a business or its customers are experiencing.
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Logistics. The logistics of organizing the product launch event included
coordinating with vendors for venue setup, scheduling
speakers, and overseeing audiovisual requirements to ensure a smooth and
memorable experience for attendees.
Many companies use the term "logistics" to describe the coordination and organization of a project or event.
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15
Core competency. Our company's core competency lies in innovative product design and
development, which has allowed us to maintain a competitive edge in the
market and drive sustained growth over the years.
"Core competencies" are the most important skills and values of a business. They can also describe the particular qualifications of a job applicant.
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Quick win. Implementing a streamlined customer support system was identified as a quick win, resulting in immediate improvements in response times and customer satisfaction ratings.
A "quick win"
refers to a project that is easy to complete or a sale that is easy to
make. Management can encourage quick wins to boost employee morale.
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15
Bring smth to the table. We need everyone to bring something to the table during our
brainstorming session tomorrowโwhether it's innovative ideas, market
insights, or creative solutionsโto ensure we generate impactful
strategies.
Used in HR circles to describe what skills and experience a job candidate can provide to a company.
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baam
Lose 10 points!
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seesaw
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fairy
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thief
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Synergy. The merger between the two companies resulted in significant synergy,
leveraging each other's strengths to create a more efficient and
competitive entity in the market.
The way that different components work together to complete a goal. A team that gets on well and produces high-quality content has synergy.
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Flesh out. Before presenting the proposal to the client, we need to flesh out the details, including market research findings, cost estimates, and a comprehensive timeline, to ensure we provide a thorough and convincing plan.
To make (something) more complete by adding details. For example: You need to flesh out your plan with more details.
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Freemium. The company's freemium model offers basic access to its software
platform for free, with the option to upgrade to a premium subscription
for additional features and functionalities.
"Freemium" content is used to introduce customers to the paid version of a product by offering a simplified version for free.
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thief
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rocket
Go to first place!
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rocket
Go to first place!
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thief
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Customer journey. Analyzing the customer journey from initial engagement to conversion revealed key touchpoints where we could enhance user experience and streamline the purchasing process, ultimately boosting customer satisfaction.
A phrase that describes every interaction a customer has with a business, from their initial interest in a product to requests for support after the purchase.
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Make hay (when the sun shines). We have a window of opportunity to expand our market share while demand
is high, so let's make hay while the sun shines by ramping up production
and launching targeted marketing campaigns.
A saying to describe a situation where you might be in a great position and as such you should try and maximise any benefits you can get while it lasts.