Deep dive. Our team conducted a deep dive into the market research data, analyzing
consumer behavior trends and competitive landscape to formulate a
comprehensive strategy for product development and market positioning.
A more thorough
version of brainstorming. When a manager requests a deep dive into a
topic, they are asking for a detailed review of all possible ideas.
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15
Impact. The company's commitment to sustainability initiatives has made a positive impact on the environment, reducing carbon emissions and promoting eco-friendly practices within the industry.
The impression that a company or its employees can have on their workplace, customers, community, environment etc.
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15
Startup. The startup's agile team quickly adapted to market feedback, iterating on their product to meet customer needs and gain traction in their target market, showcasing their ability to innovate and execute in a competitive landscape.
A company in the first stages of operations. Founded by entrepreneur(s) who want to develop a product or service for which they believe there is demand.
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15
Make hay (when the sun shines). We have a window of opportunity to expand our market share while demand
is high, so let's make hay while the sun shines by ramping up production
and launching targeted marketing campaigns.
A saying to describe a situation where you might be in a great position and as such you should try and maximise any benefits you can get while it lasts.
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boom
Lose 50 points!
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fairy
Take points!
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20
25
fairy
Take points!
5
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lifesaver
Give 20 points!
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15
Low-hanging fruit. Let's prioritize tackling the low-hanging fruit first, focusing on the quick and easy wins that can be achieved with minimal effort, before addressing more complex challenges.
The most easily achieved of a set of tasks, measures, goals, etc.
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15
Drill down. During the meeting, we decided to drill down into the sales data to
identify specific regions where our products were underperforming,
allowing us to develop targeted strategies to address these issues.
The process of finding the root causes of a problem. This buzzword is often used during a difficult problem-solving process to motivate employees.
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15
Core competency. Our company's core competency lies in innovative product design and
development, which has allowed us to maintain a competitive edge in the
market and drive sustained growth over the years.
"Core competencies" are the most important skills and values of a business. They can also describe the particular qualifications of a job applicant.
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15
Touchpoint. Analyzing customer touchpoints across various channels, including social
media, website interactions, and customer service interactions, helped
us identify areas for
improvement in the user experience.
A "touchpoint" is a way for consumers to engage with a business. Touchpoints can be customer service representatives, physical stores, websites or apps.
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15
Let's take this offline. Let's address this matter privately or outside of this current discussion, perhaps in a separate meeting or through direct communication channels, to ensure a more focused and efficient resolution.
To suggest discussing something in private.
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15
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baam
Lose 5 points!
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fairy
Take points!
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rocket
Go to first place!
Okay!
baam
Lose 15 points!
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15
Visibility. Improving our online visibility through targeted SEO (search engine optimisation) strategies and
digital advertising campaigns has significantly increased our brand
awareness and customer engagement across various platforms.
Often used in marketing to describe how popular a product/ company is. Businesses want visibility to increase sales and develop a good reputation.
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15
Return on investment. Our marketing campaign generated an impressive return on investment,
with every dollar spent resulting in a substantial increase in revenue
and profitability for the company.
In business, a "return on investment" refers to how beneficial a particular project has been to a company compared to the resources it used.