They openly share their likes, dislikes, and opinions online. They feel unrestricted on the web and may leave inappropriate or controversial comments.
Open Books
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10
involves using an established brand's name and reputation to introduce new products or services that are related to the brand's core offering
Brand Extension
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monster
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fairy
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25
fairy
Take points!
5
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25
baam
Lose 5 points!
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10
The most inclined to make purchases, but their interests are not limited to online transactions. They invest significant time in researching and preparing for purchases, prioritizing quality over price.
Shrewd Shoppers
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10
A network of interconnected physical objects or devices that can collect and exchange data over the internet.
Internet of Things (IoT)
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10
They turn to the internet to find and consume information. They seek information through the reviews and opinions of other consumers..
Information Seekers
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10
a short, memorable phrase or slogan associated with a brand. It often conveys the brand's essence, mission, or a key message
Tagline
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10
Their online presence is primarily for business purposes, seeking the latest trends, professional contacts, and job opportunities through platforms like LinkedIn.
Business-First Individuals
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baam
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shark
Other team loses 25 points!
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gift
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baam
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10
They search for online deals and discounts through various available channels.
Deal Hunters
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10
Knowledgeable or skilled in the use of technology, especially computers and the internet.
Tech-savvy
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10
Highly selective in their communication and careful about the type of information they share online. They value the respectful treatment of their personal information by brands. They tend to be less active on social media.
Cautious Shoppers
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10
the process of creating a strong, positive image and identity for a product, service, or company
Branding
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encompasses all the visual, auditory, and sensory elements that make up a brand, including the logo, color palette, typography, taglines, and the overall style and tone
Brand Identity
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10
The buying and selling of goods and services over the internet, typically through online stores or marketplaces.