Knowledgeable or skilled in the use of technology, especially computers and the internet.
Tech-savvy
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trap
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shark
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rocket
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thief
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The percentage of a population with access to the internet.
Internet penetration
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Highly selective in their communication and careful about the type of information they share online. They value the respectful treatment of their personal information by brands. They tend to be less active on social media.
Cautious Shoppers
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Their top priority is making and maintaining numerous friends. They use social media to communicate with friends but not with work colleagues. They are active bloggers, often sharing insights about their lives.
Social Butterflies
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A network of interconnected physical objects or devices that can collect and exchange data over the internet.
Internet of Things (IoT)
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The incorporation of technology into various aspects of daily life, education, or business processes.
Tech integration
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They openly share their likes, dislikes, and opinions online. They feel unrestricted on the web and may leave inappropriate or controversial comments.
Open Books
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Their online presence is primarily for business purposes, seeking the latest trends, professional contacts, and job opportunities through platforms like LinkedIn.
Business-First Individuals
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the process of creating a strong, positive image and identity for a product, service, or company
Branding
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heart
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gift
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fairy
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lifesaver
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the perceived value of a brand in the eyes of consumers. It is the result of the brand's reputation, recognition, and customer loyalty.
Brand Equity
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They search for online deals and discounts through various available channels.
Deal Hunters
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The buying and selling of goods and services over the internet, typically through online stores or marketplaces.
E-commerce
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monster
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rocket
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rocket
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thief
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These users focus on maintaining relationships with close friends and family. Their attention is challenging to capture, and they are not receptive to brand emails or messages via Facebook or Twitter.