offering discounts, promotional codes and loyalty programmes, e.g. airmiles
sales promotions
Oops!
Check
Okay!
Check
baam
Lose 10 points!
Oops!
star
Double points!
Okay!
rocket
Go to first place!
Okay!
thief
Give points!
5
10
15
20
25
15
the work of a waitress or bar staff serving a customer or the job of housekeeping
intangible
Oops!
Check
Okay!
Check
25
perceived benefits must be greater than the costs
Price: Value for money
Oops!
Check
Okay!
Check
20
in the past: sold through travel agents â travellers received an envelope full of documents such as a letter of confirmation, flight tickets and hotel vouchers âĒ now: actual physical location is not so important
Place
Oops!
Check
Okay!
Check
15
the actual food and drink served in a hotel restaurant
tangible:
Oops!
Check
Okay!
Check
15
a hotel room or airline seat after the specified date
perishable
Oops!
Check
Okay!
Check
5
the price needs to be slightly cheaper or more or less the same as the price charged by the nearest competitor offering a similar product or service
Price: competition
Oops!
Check
Okay!
Check
banana
Go to last place!
Oops!
gold
Win 50 points!
Okay!
fairy
Take points!
5
10
15
20
25
lifesaver
Give 5 points!
Oops!
25
direct mail, websites, advertisements on TV and in the press, telemarketing, point-of-sale material (tour operator brochures)