in the past: sold through travel agents â travellers received an envelope full of documents such as a letter of confirmation, flight tickets and hotel vouchers âĒ now: actual physical location is not so important
Place
Oops!
Check
Okay!
Check
15
a hotel room or airline seat after the specified date
perishable
Oops!
Check
Okay!
Check
25
direct mail, websites, advertisements on TV and in the press, telemarketing, point-of-sale material (tour operator brochures)
Promotion: âĒ direct marketing
Oops!
Check
Okay!
Check
15
the actual food and drink served in a hotel restaurant
tangible:
Oops!
Check
Okay!
Check
15
the work of a waitress or bar staff serving a customer or the job of housekeeping
intangible
Oops!
Check
Okay!
Check
trap
No points!
Oops!
fairy
Take points!
5
10
15
20
25
gift
Win 25 points!
Okay!
banana
Go to last place!
Oops!
trap
No points!
Oops!
shark
Other team loses 20 points!
Okay!
rocket
Go to first place!
Okay!
banana
Go to last place!
Oops!
25
perceived benefits must be greater than the costs
Price: Value for money
Oops!
Check
Okay!
Check
25
offering discounts, promotional codes and loyalty programmes, e.g. airmiles
sales promotions
Oops!
Check
Okay!
Check
5
the price needs to be slightly cheaper or more or less the same as the price charged by the nearest competitor offering a similar product or service