A marketing strategy that employs low-cost, non-traditional methods to grow a business quickly.
GROWTH HACKING
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When a larger, more successful company buys out a smaller, failing company to gain its talented workforce, not its product or services.
ACQUI-HIRING
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A business owner's strategic plan to sell ownership in a company to investors or another company.
EXIT STRATEGY
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To fund a project by raising small quantities of money from a large number of people.
CROWDFUNDING
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The number of customers that stop doing business with a company over a set period compared to the organizationâs total clientele.
CHURN RATE
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heart
Other team wins 25 points!
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magnet
Take 20 points!
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fairy
Take points!
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thief
Give points!
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seesaw
Swap points!
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shark
Other team loses 10 points!
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fairy
Take points!
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baam
Lose 25 points!
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When a startup makes a quick, dramatic shift in its business approach, product, service, or target market
PIVOT
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A private individual who provides capital from their own net worth for a business or businesses in exchange for equity.
ANGEL INVESTOR
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The amount of money an entrepreneur spends over a set period compared to the startupâs available capital.
BURN/RUN RATE
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A center/program where startups are âincubatedâ through mentorship, space, resources and sometimes cash.
ACCELERATOR
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You give the basic product away for free and then try to upsell features to your customers.
FREEMIUM
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lifesaver
Give 15 points!
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seesaw
Swap points!
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shark
Other team loses 20 points!
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banana
Go to last place!
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The combination and blending of two separate enterprises to form a new single business
MERGER
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baam
Lose 10 points!
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star
Double points!
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fairy
Take points!
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thief
Give points!
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A term used to describe financing that is provided to companies and entrepreneurs. They can provide backing through capital financing, technological expertise, and/or managerial experience.