Team 1
0
Team 2
0
Teams
Name
Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Loading
25
×
Situation: A Taiwanese chain of bubble tea shops wants to open in America. Is this name/message appropriate? Why or why not?
Definitely not! "Suck my balls" has a very, very, very inappropriate meaning.
Oops!
Check
Okay!
Check
20
×
How did Nabisco solve low sales of Oreo cookies in Japan?
they redesigned their marketing
they made the cream less sweet
they created a new Japanese name
they made a version of the cookie without the cream
Oops!
Show
Check
Okay!
Check
×
thief
Give points!
5
10
15
20
25
×
gift
Win 20 points!
Okay!
×
rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
×
monster
Reset all scores!
Oops!
×
seesaw
Swap points!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 20 points!
Oops!
15
×
According to the reading, in which three European countries is breakfast cereal not usually eaten?
France, Italy, Greece
Oops!
Check
Okay!
Check
5
×
Being inclusive in marketing will always lead to success in foreign markets.
False
True
Oops!
Show
Check
Okay!
Check
5
×
Furniture sellers can better avoid marketing blunders by taking in to account the average physical sizes of houses abroad.
False
True
Oops!
Show
Check
Okay!
Check
20
×
Situation: You are a Japanese company that wants to export green tea to the USA. Which of these should you focus on?
finding out of Americans want the tea to be sweetened or not
finding a factory to make the tea at the lowest price
not worrying if the Japanese name will mean anything weird
telling Americans Japanese tea is the best
Oops!
Show
Check
Okay!
Check
25
×
Overall, what can we conclude from the reading about what marketers should be aware of when selling their products overseas?
product characteristics such as its taste, shape, type, color, etc should take into account and if necessary, be modified to fit the target market
Oops!
Check
Okay!
Check
20
×
What particular characteristic(s) of its tea did Snapple fail to change in Japan?
its sweetness (and its clarity)
Oops!
Check
Okay!
Check
5
×
Toothpaste marketing in all countries should always promise white teeth.
False
True
Oops!
Show
Check
Okay!
Check
×
thief
Give points!
5
10
15
20
25
×
gold
Win 50 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
5
×
We can conlcude from the reading that marketing departments should probably pay good money to translators who understand the foreign market.
False
True
Oops!
Show
Check
Okay!
Check
20
×
According to the reading, what does the color yellow represent in the USA and France? (hint: it has different meanings)
USA: warmth, France: infidelity
Oops!
Check
Okay!
Check
15
×
Which marketing theme developed for the US market by the 7-Up Company was thought to be inappropriate overseas?
the 'uncola' theme didn't translate well to other languages
Oops!
Check
Okay!
Check
×
baam
Lose 15 points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
gift
Win 25 points!
Okay!
×
banana
Go to last place!
Oops!
×
Restart
Review
Join for Free
;
Your experience on this site will be improved by allowing cookies.
Allow cookies