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25
×
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
False.
True.
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15
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Which of the following is NOT a factor that can affect website loading speed?
video size
font size
image size
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25
×
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
True
False
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20
×
What is a customer avatar?
A fictional representation of your ideal customer
A type of marketing report
A type of computer program
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20
×
Which of the following is a popular tool used for keyword research in SEO?
Google Analytics
SEMRush
Hootsuite
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10
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What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
oboarding campaign
drip campaign
promotion campaign
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15
×
Email marketing is a type of indirect mail marketing.
False
True
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25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
5%
1%
3%
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10
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Mobile optimization is the process of designing a website that can be used only on mobile phones.
True.
False
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15
×
A landing page is a website's homepage.
True
False
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×
heart
Other team wins 25 points!
Oops!
×
shark
Other team loses 20 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 10 points!
Oops!
×
heart
Other team wins 5 points!
Oops!
×
shark
Other team loses 25 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 5 points!
Oops!
15
×
Which social media platform has the most monthly active users as of 2022?
Facebook
Tik Tok
Instagram
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×
banana
Go to last place!
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×
star
Double points!
Okay!
×
rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
15
×
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
False.
True.
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×
monster
Reset all scores!
Oops!
×
rocket
Go to first place!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 25 points!
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×
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