Team 1
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Team 2
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Teams
Name
Score
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10
×
Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
Oops!
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Check
×
trap
No points!
Oops!
×
star
Double points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
10
×
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
False
True
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10
×
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
oboarding campaign
drip campaign
promotion campaign
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Check
15
×
A landing page is a website's homepage.
False
True
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Check
15
×
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
newsletter emails
promotion emails
confirmation emails
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15
×
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Bounce rate.
Click-per-view rate.
Conversion rate.
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Check
25
×
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
False.
True.
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Check
×
eraser
Reset score!
Oops!
×
gold
Win 50 points!
Okay!
×
gift
Win 10 points!
Okay!
×
baam
Lose 20 points!
Oops!
20
×
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
False
True
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Check
25
×
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
False
True
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Check
10
×
Which of the following is NOT a type of paid advertising on Facebook?
Facebook marketplace ads
Messenger Ads
Boosted Posts
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25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
5%
1%
3%
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Check
20
×
What is a customer avatar?
A fictional representation of your ideal customer
A type of computer program
A type of marketing report
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15
×
A/B testing is to compare the effectiveness of two different versions of a website or landing page.
True.
False.
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Check
×
baam
Lose 25 points!
Oops!
×
shark
Other team loses 25 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 5 points!
Oops!
×
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