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Team 2
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Teams
Name
Score
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25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
1%
3%
5%
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25
×
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
True
False
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10
×
Google Analytics is a tool used to analyze and measure website traffic and visitor behavior.
True
False
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×
seesaw
Swap points!
Oops!
×
seesaw
Swap points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
lifesaver
Give 20 points!
Oops!
15
×
Email marketing is a type of indirect mail marketing.
True
False
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×
thief
Give points!
5
10
15
20
25
×
gift
Win 10 points!
Okay!
×
rocket
Go to first place!
Okay!
×
thief
Give points!
5
10
15
20
25
10
×
Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
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×
boom
Lose 50 points!
Oops!
×
star
Double points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 25 points!
Oops!
10
×
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
promotion campaign
drip campaign
oboarding campaign
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15
×
What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Conversion rate.
Bounce rate.
Click-per-view rate.
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20
×
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
False
True
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20
×
Which of the following is a popular tool used for keyword research in SEO?
SEMRush
Google Analytics
Hootsuite
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15
×
Which of the following is NOT a factor that can affect website loading speed?
video size
font size
image size
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15
×
Which social media platform has the most monthly active users as of 2022?
Instagram
Facebook
Tik Tok
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15
×
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
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10
×
Which of the following is NOT a type of paid advertising on Facebook?
Boosted Posts
Messenger Ads
Facebook marketplace ads
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