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25
×
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
False
True
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15
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What is the name of the metric used to measure the percentage of website visitors who leave a website after viewing only one page?
Click-per-view rate.
Conversion rate.
Bounce rate.
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thief
Give points!
5
10
15
20
25
×
rocket
Go to first place!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
lifesaver
Give 20 points!
Oops!
×
monster
Reset all scores!
Oops!
×
seesaw
Swap points!
Okay!
×
gift
Win 25 points!
Okay!
×
lifesaver
Give 25 points!
Oops!
×
lifesaver
Give 10 points!
Oops!
×
gift
Win 25 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 10 points!
Oops!
10
×
Mobile optimization is the process of designing a website that can be used only on mobile phones.
True.
False
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15
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Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
promotion emails
confirmation emails
newsletter emails
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25
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Pay-per-click (PPC) advertising is a type of organic search engine optimization.
False.
True.
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15
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A landing page is a website's homepage.
True
False
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10
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Which of the following is NOT a type of paid advertising on Facebook?
Messenger Ads
Boosted Posts
Facebook marketplace ads
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15
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Which social media platform has the most monthly active users as of 2022?
Instagram
Facebook
Tik Tok
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10
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The first stage of a marketing funnel is to help potential customers make a purchase.
True
False
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15
×
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
False.
True.
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15
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Which of the following is NOT a factor that can affect website loading speed?
video size
font size
image size
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25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
1%
3%
5%
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20
×
What is a customer avatar?
A type of computer program
A type of marketing report
A fictional representation of your ideal customer
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