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Team 2
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Teams
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seesaw
Swap points!
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gold
Win 50 points!
Okay!
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shark
Other team loses 10 points!
Okay!
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thief
Give points!
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15
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Why did Volvo and Starbucks make changes for the Chinese market?
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Check
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How could Starbucks grow their coffee market in China?
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Check
15
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What special features would you most like to have in a car?
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Check
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seesaw
Swap points!
Oops!
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gift
Win 25 points!
Okay!
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fairy
Take points!
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25
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baam
Lose 15 points!
Oops!
15
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Why it is important to adapting a brand to a local taste?
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What are some potential risks of not adapting a brand to local tastes?
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thief
Give points!
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20
25
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seesaw
Swap points!
Okay!
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fairy
Take points!
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25
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lifesaver
Give 20 points!
Oops!
15
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How important is cultural sensitivity when adapting a brand to a new market?
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15
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Do you know some examples of international brands which adapted to the Colombian taste?
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