________ is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.
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20
During Ramadan 2011, Donia Samir Ghanem was making an advertising for Pepsi, encouraging people to purchase the product and some of the money will be assigned for charity. This considered which tool of PR ______.
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15
If Chipsy starts selling potato chips bags with 25% extra chips. Chispy would be doing so to ________
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thief
Give points!
5
10
15
20
25
rocket
Go to first place!
Okay!
gift
Win 25 points!
Okay!
lifesaver
Give 25 points!
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15
If a firm decides to use magazines as a way of promoting its services. The firm is engaged in which technique of promoting?
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20
This image represents:
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15
Branding is about communicating with actual or potential customers to inform them and persuade them to buy the product or service offered.
False. Promotion.
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thief
Give points!
5
10
15
20
25
fairy
Take points!
5
10
15
20
25
fairy
Take points!
5
10
15
20
25
thief
Give points!
5
10
15
20
25
baam
Lose 10 points!
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magnet
Take 15 points!
Okay!
rocket
Go to first place!
Okay!
banana
Go to last place!
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5
T/F: Promotion does not only increase awareness of products, but can also create images and product personalities that customers can identify with.
True.
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15
Sony is an example of ______.
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25
In a positioning map, what two factors are typically used to plot a product or a service on the map? Support your answer with examples
Price and quality. Example; Apple, Hyundai and Dell all have different positions.