Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat c
True
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15
โฏWhile cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.
False
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15
It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized โno vaโ in Spanish means โwonโt go.โ This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.
True
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banana
Go to last place!
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magnet
Take 15 points!
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gift
Win 10 points!
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thief
Give points!
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25
eraser
Reset score!
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star
Double points!
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gift
Win 20 points!
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baam
Lose 5 points!
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15
Human behavior is solely a function of pressures exerted by external environmental forces on the individual.
False
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15
โฏA need is an imbalance between the consumerโs actual and desired states.
True
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15
Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.
True
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15
โฏIf a middle manager buys an Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of membership groups.
True
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15
โฏCulture refers to the values, beliefs, preferences, and tastes that are handed down from one generation to the next.
True
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15
โฏIndividuals who aspire to become members of a certain group most often adopt its standards of behavior and values.
True
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15
Motives are inner states that direct a person toward the goal of satisfying a need.
True
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monster
Reset all scores!
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fairy
Take points!
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shark
Other team loses 20 points!
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lifesaver
Give 5 points!
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15
โฏSyncratic role is seen when partners independently make an equal number of purchase decisions.
False
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15
Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.
True
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15
The basic core values of a culture are highly dynamic and flexible.