The demand for green products is increasing as consumers have responded by purchasing more and more green goods, providing profits and opportunities for growth to the companies that make and sell them.
True
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banana
Go to last place!
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shark
Other team loses 25 points!
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gift
Win 15 points!
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baam
Lose 20 points!
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seesaw
Swap points!
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seesaw
Swap points!
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gift
Win 25 points!
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lifesaver
Give 20 points!
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15
โฏEnsuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.
False
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15
The cultural diversity of Canada in various submarkets, each with unique values, cultural characteristics, purchasing behaviors, and consumer preferences.
True
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15
โฏMarketing theory would define Starbucks, Tim Hortons, and Dunkinโ Donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase.
False
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lifesaver
Give 10 points!
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seesaw
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rocket
Go to first place!
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baam
Lose 15 points!
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15
Colleges and universities, and other not-for-profit institutions play major roles in the development of new technology.
True
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15
Environmental scanning is the process of collecting external data, analyzing it, and determining whether the trends identified are opportunities or threats to the company.
True
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15
โฏDiscretionary income is the amount of money people have to spend on buying necessities such as food, clothing, and housing.
False
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15
โฏA pharmaceutical company that owns a patent for a new drug obtains exclusive rights to produce and market that drug for an entire lifetime.
False
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monster
Reset all scores!
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shark
Other team loses 5 points!
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shark
Other team loses 15 points!
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banana
Go to last place!
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15
Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.
True
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15
Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.
False
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15
People develop standards of ethical behavior based on their own systems of values.
True
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15
Marketing strategies that work for a particular cultural group in Canada will always work when applied to the same cultural group abroad.