The cultural diversity of Canada in various submarkets, each with unique values, cultural characteristics, purchasing behaviors, and consumer preferences.
True
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baam
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shark
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gift
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banana
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15
โฏA pharmaceutical company that owns a patent for a new drug obtains exclusive rights to produce and market that drug for an entire lifetime.
False
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15
Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.
True
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15
Environmental scanning is the process of collecting external data, analyzing it, and determining whether the trends identified are opportunities or threats to the company.
True
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baam
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gift
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shark
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baam
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15
โฏDiscretionary income is the amount of money people have to spend on buying necessities such as food, clothing, and housing.
False
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thief
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fairy
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rocket
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thief
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15
Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.
False
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15
Colleges and universities, and other not-for-profit institutions play major roles in the development of new technology.
True
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15
โฏMarketing theory would define Starbucks, Tim Hortons, and Dunkinโ Donuts as indirect competitors because some coffee drinkers are particular about the brands they purchase.
False
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15
Consumer spending sinks to its lowest level during an economic depression.
True
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monster
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seesaw
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gift
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banana
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15
People develop standards of ethical behavior based on their own systems of values.
True
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15
Marketing strategies that work for a particular cultural group in Canada will always work when applied to the same cultural group abroad.
False
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15
โฏEnsuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.