They are so far ahead of their competitors in terms of new products that it has become . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . It will be years before their rivals catch up with them.
a one horse race
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lifesaver
Give 10 points!
Oops!
gold
Win 50 points!
Okay!
rocket
Go to first place!
Okay!
baam
Lose 25 points!
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20
Although the market has expanded, there are still really only two They will fight it out for market dominance
major players
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trap
No points!
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seesaw
Swap points!
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fairy
Take points!
5
10
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20
25
thief
Give points!
5
10
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25
25
We have exactly the same market share as our nearest rival. According to independent research, we're also . . . . . . . .. . . . . . . . . . . . . . . . in terms of sales so far this year as well.
neck and neck
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15
It's not a level ..........any more. As a small. family-owned company. it's very difficult for us to compete with the big multinationals in terms of price.
playing fields
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25
With our market dominance in Asia, we're in an extremely powerful position. We are really . . . . . . . . . . . . . . . . . . . . . . . . . ... .. . .
in the driving seat/ahead of the game
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25
There's no pOint continuing with the project. It'll never work. We're . . . . . . . . . . . . . . . . . . . . . . .. . ... ... . . . . . . . We need to look elsewhere if we're to fight off the competition.