Coca-cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy?
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25
Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products
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15
Which of the three is not a strategy to build a competitive advantage?
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15
When Apple introduces the new iPhone in 2007, they used this strategy:
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15
One type of competitive advantage is a special feature of your product that is not offered by the products of your competitors.
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thief
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gold
Win 50 points!
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gift
Win 20 points!
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banana
Go to last place!
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trap
No points!
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shark
Other team loses 15 points!
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fairy
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baam
Lose 5 points!
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15
The specific group of customers at which a company aims its products or services
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15
Competitive advantage
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15
Which of the following is NOT a strategy to build a competitive advantage?
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5
McDonalds and Burger King are direct competitors
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15
A product or service that an organisation's customers place a greater value on than similar offering from a competitor is the definition of:
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25
Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?
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seesaw
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magnet
Take 15 points!
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shark
Other team loses 10 points!
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banana
Go to last place!
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15
When competition is fierce in a market, rivalry among existing competitors is high.